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September 7, 2001 |
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Commuters throughout
Los Angeles County will have a chance to ponder the benefits of giving
their cars a day off, thanks to a new advertising campaign developed by
MTA’s Marketing Department. “Try Transit Week”
is a national event sponsored by the American Public Transit Association (APTA)
aimed at getting motorists out of their cars and onto public transit for
at least one day during the week. MTA has developed an
ad, which began appearing on the outsides of 600 Metro Buses last month,
showing an exhausted automobile resting in an easy chair with the slogan
“Give Your Car A Day Off – Try Transit Week, Sept. 9-15.” In addition to
appearing on MTA buses, similar ads have been placed on the inside and
outside of other transit providers including Foothill Transit, Santa
Clarita Transit, Montebello Bus Lines, LADOT, Long Beach Transit, Torrance
Transit and Santa Monica’s Big Blue Bus. MTA operates a fleet of
over 2,000 buses daily over a 1,400 square mile service area. In addition,
MTA operates nearly 60 miles of Metro Rail linking Long Beach with
downtown Los Angeles, the San Fernando Valley with Universal City and
Hollywood and Norwalk with El Segundo. MTA encourages
motorists to give up their car for at least one day and use public transit
for their commute to and from work. Complete route and
schedule information can be obtained by calling 1-800-C-O-M-M-U-T-E or
visit our web site and check out MTA’s Trip Planner at www.mta.net. MTA-123 |
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