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October 30, 2001 |
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New MTA Metro Bus
and Rail Brochures Versión
en español “We have tried to
develop a series of brochures with the customer in mind that will make it
easy for our riders to get where they need to go as well as highlight
points of interest within our service area,” said MTA Deputy Executive
Officer of Marketing and Customer Relations Warren Morse. The Metro Bus Getaway
Adventure brochure, for example, highlights a sampling of the many getaway
adventures one can have using the Metro Bus system. Bus patrons can enjoy
coastal fun and discover world-famous beach areas of Los Angeles, from
Dockweiler State Beach in Playa del Rey to Santa Monica and Zuma Beach,
all served by MTA’s Metro Bus system. The brochure, available
at all MTA Customer Centers, on board Metro Buses and at various pass and
token sales locations, also points out hot spots to shop, including the
Baldwin Hills Crenshaw Plaza, the Beverly Center, Century City, City Walk
at Universal Studios, Farmer’s Market, Macy’s Plaza, Melrose Avenue,
Miracle on Broadway, Old Town Pasadena, Rodeo Drive and Westwood Village
to name a few. The brochure also notes
exotic places that can be reached by Metro Bus including Chinatown, Olvera
Street, and Little Tokyo, various museums, as well as amusement venues
like the Aquarium of the Pacific in Long Beach, Disneyland, Griffith Park,
Hollywood Park, Staples Center, Hollywood Walk of Fame, Knott’s Berry
Farm and the LA Zoo. Coming in mid-November,
a similar Getaway Adventure brochure will be available that highlights
points of interest in the downtown area of Los Angeles. Another popular
brochure is the “Take Metro Rail to LA’s Brightest Spots.” This
brochure includes a map of the entire 60-mile Metro Rail system and
highlights stations that serve various theme parks, museums, theaters and
attractions. In addition, several
new take-one brochures are available on board Metro Rail trains that show
patrons how to use the rail system to get to the newly developed
multi-million dollar entertainment complex at Hollywood & Highland in
Hollywood as well as City Walk at Universal Studios. The individual
take-ones also offers patrons a discount at participating stores and
restaurants. For specific route and
schedule information call 1-800-C-O-M-M-U-T-E or visit MTA’s web site at
www.mta.net. MTA-139 |
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