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November 16, 2001 |
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Metro
Red Line Passengers Make Beeline to Hollywood & Highland
Retail/Entertainment Complex Versión
en español For
the period November 9-13, ticket vending machine (TVM) sales at the
Hollywood/Hollywood Metro Red Line subway station more than doubled. “We
knew there would be an increase, but this surpasses our expectations,”
said Jim de la Loza, executive officer, Countywide Planning. “We can
look for similar results from joint developments at other rail
stations.” TVM
receipts at the Hollywood/Highland Metro Red Line station increased by
160% on opening day, Friday, November 9; 196% on Saturday, November 10;
175% on Sunday, November 11; 103% on Monday, November 12; and 92% on
Tuesday, November 13. The
new retail/entertainment venue apparently drew visitors from the North
Hollywood and Universal City Metro Red Line stations in the San Fernando
Valley as well. The North Hollywood Metro Red Line station saw an increase
in ticket sales of 39% on Friday; 68% on Saturday and 50% on Sunday; and
at the Universal City Metro Red Line station an increase of 45% on Friday;
70% on Saturday; and 32% on Sunday. TVM
sales also increased on the entire Metro Red Line system during the same
period. On
opening day, TVM sales increased by 28% on the Metro Red Line system; 29%
on Nov. 10; 19% on Sunday; 6% on Monday and 8% on Tuesday. In
terms of actual boardings and alightings at the Hollywood/Highland Metro
Red Line station, preliminary data analysis suggests the increase in TVM
sales translated into the doubling of daily boardings and alightings at
the station from 9,276 to 18,552. MTA’s
Countywide Planning department is evaluating joint development proposals
for the Wilshire/Vermont and Hollywood/Vine Metro Rail stations.
“We’ll take a recommendation to the MTA Board in early 2002,” said
de la Loza. MTA-147 |
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