Riding Metro directory of informationNews & Info directory of informationProjects & Studies directory of informationDoing Business with Metro directory of informationJobs directory of informationAbout Us directory of informationPlan your trip - Trip Planner applicationReal Time Traffic information
Metro Commute ServicesRideshare Week Ad

Marketing Tips

Get the Message Out

  • Marketing is a must! Get the word out about your rideshare program with our
    10 Ways to Promote Ridesharing    .

  • Communicate via e-mail, memos, announcements, newsletter articles, bulletin boards, and rideshare events

  • What’s In It For Me

  • Emphasize why employees should want to rideshare

  • Driving alone may not be the easiest or fastest way to get to work

  • Tap into commuters’ concerns by promoting benefits, such as convenience and flexibility

  • Emphasize time-saving strategies such as carpool lanes and express buses

  • Saving money can also be an important motivator

One Size Doesn’t Fit All

  • Don’t send the same message to all employees all the time. Employees will quickly tune out if they’re given information they can’t benefit from

  • Target your market and gear your message to meet specific needs. A message about how ridesharing can reduce stress, gasoline consumption and wear and tear on your car is appropriate for long-distance commuters, but it may not work for employees who live close to the office

Take Advantage of the Moment

  • Keep an eye open for new opportunities

  • Look for such things as gasoline price hikes, carpool lane openings, transit service improvements, and take advantage of the extra publicity offered during Rideshare Week

Close the Deal

  • Your rideshare message should raise awareness and ask for action

  • Small actions can yield big results

  • Hand out personalized RideGuides and then ask employees to open and read theirs

  • Encourage employees to give ridesharing a try by pledging during Rideshare Week or during an in-house contest. You’ll be amazed at how competitive employees can be

Roll It Out

  • Whether you opt for parties, posters, giveaways, e-mails or all-out campaigns will depend largely on your budget, staff and creativity

  • Get your program out there and share your successes with others

  • Find new ideas for getting the word out at ETC network meetings, workshops or briefings. Also, you can get plenty of marketing materials free from sponsors of transportation programs

Share the Ideas

  • Your Metro Commute Services Account Executive is a great resource for marketing ideas